{"id":1211,"date":"2016-05-16T05:08:16","date_gmt":"2016-05-16T11:08:16","guid":{"rendered":"https:\/\/coforge.site\/cigniti\/blog\/?p=1211"},"modified":"2024-08-06T15:21:17","modified_gmt":"2024-08-06T09:51:17","slug":"importantance-of-retail-application-testing-and-how-to-do-it","status":"publish","type":"post","link":"https:\/\/coforge.site\/cigniti\/blog\/importantance-of-retail-application-testing-and-how-to-do-it\/","title":{"rendered":"How to Get the Most Out of Your Retail Testing Strategy: A Step-by-Step Guide"},"content":{"rendered":"

With the emergence of advanced technologies and increased usage of the internet and mobile devices, the retail industry has witnessed a rapid shift in consumer buying behavior and the way global retailers do their business.<\/p>\n

Since customers are looking for a sophisticated shopping experience, \u2018offering seamless customer experience\u2019 across all available retail channels \u2013 mobile devices, the web, brick-and-mortar stores, television, email, radio, etc. \u2013\u00a0 has taken center stage.<\/p>\n

Importance of testing In Retail<\/h2>\n

The online retail market is growing significantly around the world. More so, retailers across the globe are transforming their relationships with their customers by offering an omnichannel shopping experience. Have a look at the\u00a0infographic \u201cGlobe Online Retail Spending<\/a>\u201d for the latest statistics and trends.<\/p>\n

[Tweet \u201c\u201cGlobal online retail sales are growing and is estimated to reach 8.8% of total retail spending in 2018 as compared to 7.4% in 2016.\u201d \u2013 invesp\u201d]<\/p>\n

Many retailers worldwide are revamping their business operations by adopting the Omnichannel retailing model. As a means of measuring omnichannel retailing maturity, presence, and success in 19 countries and regions as well as in nine retail segments, PwC has developed the Global Omnichannel Retail Index.<\/p>\n

\u201cConsumers want what they want when they shop. Those needs include attractive prices; convenience; great customer service; and quick, if not immediate, gratification.\u201d \u2013 PwC\u2019s 2015 Survey of Shoppers<\/strong><\/p>\n

Global Omnichannel Retail Index \u2014 by country or region (scale 1\u2013100)<\/strong><\/p>\n

\"Global<\/p>\n

Significance of Software Testing in Retail Industry<\/h2>\n

As retailers do business via their online, mobile, and point-of-sale technologies, the quality of these channels is crucial to remain relevant in the ever-evolving industry. The success of omnichannel retailing is assessed by the integration of digital and non-digital channels and the security, performance, and delivery that it offers.<\/p>\n

So as to achieve success in Omnichannel, retailers must look into their retail systems through the eyes of the consumer with an aim to enhance their experience across all the channels available.<\/p>\n

[Tweet \u201c\u201cBy 2017, 60% of all retail transactions will involve an online interaction at some point along the customer journey.\u201d \u2013 Forrester Research\u201d]<\/p>\n

Omnichannel retailing observes that the customers start through one channel and move on to another as they progress toward the conclusion of their purchasing journey. For example, they may see an advertisement for a product on television, do their online research about it, and use their tablet or smartphone to purchase it.<\/p>\n

By enabling each channel to serve the customers best at any point in their buying journey, retailers can improve brand awareness, drive loyalty, and increase sales domestically and overseas and, eventually, business value.<\/p>\n

Software Testing in Retail<\/h2>\n

Testing of Omnichannel mobile retail systems or apps has become crucial to provide a consistent, seamless, and integrated customer experience. Here are the different types of testing that must be implemented for successful omnichannel retailing initiatives:<\/p>\n

    \n
  1. Mobile testing<\/a>ensures the functionality, performance, usability, and consistency of your mobile applications, which enables business.<\/li>\n
  2. Compatibility testing<\/a>\u2013 helps determine whether your software application or product functions correctly across different browsers, databases, hardware, operating systems, mobile devices, and networks.<\/li>\n
  3. Functional testing<\/a>\u2013 confirms each component of your Omnichannel retail system functions in line with the requirements\/specifications<\/li>\n
  4. Load & Performance testing<\/a>\u2013 evaluates the end-user experience under varying amounts of traffic and the impact of different load and usage patterns on your system<\/li>\n
  5. eCommerce testing<\/a>\u2013 assures smarter, faster, and more secure eCommerce experience for your customers<\/li>\n
  6. Digital QA<\/a>\u2013 ensures successful digital transformation through a bundle of testing services for your digital retail initiatives. It includes \u2013 Omnichannel testing, Customer experience testing, Cyber Security QA, Analytics Validation and Continuous testing<\/li>\n
  7. Security testing<\/a>\u2013 determines if your Omnichannel retail system protects data and maintains functionality as intended<\/li>\n
  8. Big data testing<\/a>\u2013 offers end-to-end testing from data acquisition to data analytics that helps retailers understand customer buying behavior and make business decisions<\/li>\n
  9. Test automation<\/a>\u2013 helps you achieve accelerated time-to-market and better quality with reusable test repositories and frameworks<\/li>\n
  10. Regression testing<\/a>\u2013 makes sure that the new features or enhancements to the system\/application do not adversely impact the existing quality of the applications.<\/li>\n<\/ol>\n

    Retailers require an experienced testing partner to provide innovative and personalized shopping experiences with high-quality services to their customers. As an independent software testing services vendor with 17+ years of experience, Cigniti has been working closely with renowned clients from the retail industry across the globe on testing their Omnichannel initiatives.\u00a0Contact us<\/a>\u00a0to learn how we can help you improve the performance and functionality of your retail systems.<\/p>\n","protected":false},"excerpt":{"rendered":"

    With the emergence of advanced technologies and increased usage of the internet and mobile devices, the retail industry has witnessed a rapid shift in consumer buying behavior and the way global retailers do their business. Since customers are looking for a sophisticated shopping experience, \u2018offering seamless customer experience\u2019 across all available retail channels \u2013 mobile […]<\/p>\n","protected":false},"author":2,"featured_media":1216,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[193],"tags":[200,277,377,99,20,27,214,29,215,218,41],"ppma_author":[3736],"class_list":["post-1211","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-testing","tag-big-data-testing","tag-digital-quality-assurance","tag-ecommerce-testing","tag-functional-testing","tag-load-testing","tag-mobile-testing","tag-performance-testing","tag-regression-testing","tag-software-security-testing","tag-software-testing","tag-test-automation"],"authors":[{"term_id":3736,"user_id":2,"is_guest":0,"slug":"admin","display_name":"Cigniti Technologies","avatar_url":{"url":"https:\/\/coforge.site\/cigniti\/blog\/wp-content\/uploads\/120X120-1.png","url2x":"https:\/\/coforge.site\/cigniti\/blog\/wp-content\/uploads\/120X120-1.png"},"author_category":"","user_url":"http:\/\/www.cigniti.com\/","last_name":"Technologies","first_name":"Cigniti","job_title":"","description":"Cigniti is the world\u2019s leading AI & IP-led Digital Assurance and Digital Engineering services company with offices in India, the USA, Canada, the UK, the UAE, Australia, South Africa, the Czech Republic, and Singapore. We help companies accelerate their digital transformation journey across various stages of digital adoption and help them achieve market leadership."}],"_links":{"self":[{"href":"https:\/\/coforge.site\/cigniti\/blog\/wp-json\/wp\/v2\/posts\/1211","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/coforge.site\/cigniti\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/coforge.site\/cigniti\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/coforge.site\/cigniti\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/coforge.site\/cigniti\/blog\/wp-json\/wp\/v2\/comments?post=1211"}],"version-history":[{"count":0,"href":"https:\/\/coforge.site\/cigniti\/blog\/wp-json\/wp\/v2\/posts\/1211\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/coforge.site\/cigniti\/blog\/wp-json\/wp\/v2\/media\/1216"}],"wp:attachment":[{"href":"https:\/\/coforge.site\/cigniti\/blog\/wp-json\/wp\/v2\/media?parent=1211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/coforge.site\/cigniti\/blog\/wp-json\/wp\/v2\/categories?post=1211"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/coforge.site\/cigniti\/blog\/wp-json\/wp\/v2\/tags?post=1211"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/coforge.site\/cigniti\/blog\/wp-json\/wp\/v2\/ppma_author?post=1211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}