{"id":14288,"date":"2019-11-11T19:17:24","date_gmt":"2019-11-11T13:47:24","guid":{"rendered":"https:\/\/coforge.site\/cigniti\/blog\/?p=14288"},"modified":"2019-11-11T19:17:24","modified_gmt":"2019-11-11T13:47:24","slug":"pharma-lifesciences-agile-tcoe","status":"publish","type":"post","link":"https:\/\/coforge.site\/cigniti\/blog\/pharma-lifesciences-agile-tcoe\/","title":{"rendered":"Is the Pharma industry really prepared to go Agile"},"content":{"rendered":"<p><span data-contrast=\"auto\">Investments in pharmaceuticals sector have always been a risky affair. The high chances of failures and lower chances of good returns make good reasons for this. If we look at the numbers, as per a report, the R&amp;D returns for twelve large-cap biopharma companies have decreased to 1.9% in 2018 from 10.1% in 2010.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In addition to the rigid and complex working structure, pharma companies have to deal with the ever-growing pricing pressure among changing government regulations, significant patent losses, and growth of generics and\u00a0<\/span><span data-contrast=\"auto\">biosimilars<\/span><span data-contrast=\"auto\">. Moreover, there is fierce competition from both internal as well as external forces of the pharma market.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">When Amazon, a tech giant that is completely unrelated to healthcare and\u00a0<\/span><span data-contrast=\"auto\">lifesciencs<\/span><span data-contrast=\"auto\">, acquired\u00a0<\/span><span data-contrast=\"auto\">PillPack<\/span><span data-contrast=\"auto\">\u00a0last year, it created a disruptive frenzy across the industry. The acquisition demonstrated<\/span><span data-contrast=\"auto\">\u00a0Amazon\u2019s strong understanding of customer experiences. This deal also acted as a wake-up call for the entire pharma sector to break away from the legacy systems and adopt more customer-centric and user-friendly practices.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">As a matter of fact, several researches suggest that in order to transform their R&amp;D functions, in order to make their process\u00a0<\/span><span data-contrast=\"auto\">efficient, pharmaceutical companies must bring in Agile processes. By integrating Agile deep within the organizational core, pharma companies will be able to tackle with sudden internal changes as well as the volatility of the external environment.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Changing the outlook<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The pharma industry is in the life-changing and life-altering business. Its ability to deliver solutions quickly has a direct impact on the survival expectancy of people suffering from critical diseases.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">As the sector prepares to transform digitally, it should also change its approach towards innovation. Pharma companies who\u00a0<\/span><span data-contrast=\"auto\">center their<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">focus on their patients<\/span><span data-contrast=\"auto\">\u00a0will be the ones who succeed in the future. One of the biggest reason for this is the shift to value-based care.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Digital has become mission-critical for the industry. For the pharma sector to evolve digitally, it has to leverage on the latest technologies and the available data pool. To do so, there is an urgent need for changing the leadership style as well as the organizational culture.\u00a0<\/span><span data-contrast=\"auto\">The organizations will have to establish, track, and measure key performance indicators (KPIs) across the processes to channel standardization and stability across the development cycle.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">As the pharmaceuticals spend globally is expected to decrease\u00a0<\/span><span data-contrast=\"auto\">up to 3.1 percent this year. At the same time,<\/span><span data-contrast=\"auto\">\u00a0sophisticated technologies such as big data analytics, ML-driven Artificial Intelligence, and RPA are set to enhance the efficiency of the R&amp;D processes.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The advancing technologies and digital adoption can empower the sector to fulfill the unmet needs of their patients. However, before the pharma companies set out on their Agile transformation journey, they will have to consider their business model, patient objectives, and then accordingly approach their drug development strategy.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">The Agile perspective<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Pharmaceuticals companies generally operate on cost-based models where the key focus<\/span><span data-contrast=\"auto\">\u00a0was the return on investments. As the healthcare and\u00a0<\/span><span data-contrast=\"auto\">lifesciences<\/span><span data-contrast=\"auto\">\u00a0sector is making value-based care a priority, patient experiences take the primary attention.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">With Agile adoption, quality in care becomes the primary objective for the pharma companies worldwide. Apart from standardizing and stabilizing the processes with pre-<\/span><span data-contrast=\"auto\">detemined<\/span><span data-contrast=\"auto\">\u00a0KPIs, Agile transformation will enable the R&amp;D teams to bring in flexibility. As they would be operating on a focused line of action, they can quickly respond to any changes that come in at a later stage without causing the entire process to go haywire.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Despite the multiple benefits, adoption of Agile in pharma R&amp;D sector will have to face some major challenges such as:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Rigid development models: The R&amp;D teams in pharma companies are usually habituated of working in a specialized, rigid, and sequential manner. The flexibility of Agile methods can be somewhat disorienting for them.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Tight delivery pipelines: The professionals in the sector have a risk-averse mindset, which is necessary to work in a volatile environment such as pharmaceuticals. There are long delivery pipelines, high investments, and greater risk of failures.\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Complex data: On one hand, having a large pool of data equates to having a huge mine of gold. On the other, it presents the challenge of deploying required resources that can dig into the mine,\u00a0<\/span><span data-contrast=\"auto\">analyse<\/span><span data-contrast=\"auto\">\u00a0and identify patterns among disparate lines of combinations, and extract valuable resources.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Agile in pharma can significantly reduce the drug development and delivery timelines, while, enhancing the quality and efficacy of the end products.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Some of the key benefits of Agile adoption and digital transformation for pharma companies are:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Ability to better engage with the patients by using data-driven processes<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Gaining deeper insights from clinical trials<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Reducing the lead time\u00a0<\/span><span data-contrast=\"auto\">for drug delivery to the patients<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">In the last ten years, the average cost of bringing a drug to the market has increased by 140 percent. With Agile, it will be possible to accelerate the drug development cycle as well as to improve quality and compliance. Development costs are expected to reduce up to 25%.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In order to truly harness these benefits, the pharma R&amp;D teams will have to:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Take the approach of design thinking that should be integrated into the end-to-end drug development program.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Form cross-functional sub teams as per the delivery requirements to improve development speed and gain research insights quickly.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Automate highly repetitive processes as well as data analysis and insight generation<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Establish predictive modeling to facilitate fact-based, quick decision making<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">Empower the teams with digital and tech capabilities to accelerate development<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Shift the cultural mindset to iterations to ensure quality from the start<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">To sum up \u2013 a holistic transformation<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The exponentially growing data is making is infeasible for pharma sector to store everything locally. The industry will have to adopt cloud computing along with Agile practices to actually leverage the promises of digital transformation.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">While the\u00a0<\/span><span data-contrast=\"auto\">pharmaceuticals industry<\/span><span data-contrast=\"auto\">\u00a0is looking to bank upon the benefits of digital and Agile, there are still several\u00a0<\/span><span data-contrast=\"auto\">challeneges<\/span><span data-contrast=\"auto\">\u00a0that it needs to overcome. In order to be really prepared for the Agile transformation, it is advisable that they set up a center of excellence that establishes a highly standardized quality assurance and testing process. A\u00a0<\/span><a href=\"https:\/\/www.cigniti.com\/resource\/case-studies\/healthcare-test-advisory-services-american-pharma\/?utm_source=blog&amp;utm_medium=hyperlink&amp;utm_campaign=healthcare\" class=\"broken_link\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">testing center of excellence in the pharma sector<\/span><\/a><span data-contrast=\"auto\">\u00a0will create a holistic ecosystem comprising of people, processes, technology, and infrastructure.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Cigniti\u2019s<\/span><span data-contrast=\"auto\">\u00a0<\/span><a href=\"https:\/\/www.cigniti.com\/healthcare-software-testing-coe\/?utm_source=blog&amp;utm_medium=hyperlink&amp;utm_campaign=healthcare\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Pharma Testing\u00a0<\/span><span data-contrast=\"none\">CoE<\/span><\/a><span data-contrast=\"auto\">\u00a0team provides expert, end-to-end testing support<\/span><span data-contrast=\"auto\">. We ensure compliance<\/span><span data-contrast=\"auto\">\u00a0with most of the required regulatory agencies\u00a0<\/span><span data-contrast=\"auto\">by leveraging<\/span><span data-contrast=\"auto\">\u00a0the strong pharma testing expertise of its team.<\/span><span data-contrast=\"auto\">\u00a0<\/span><a href=\"https:\/\/www.cigniti.com\/contact-us\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Talk to us<\/span><\/a><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Investments in pharmaceuticals sector have always been a risky affair. The high chances of failures and lower chances of good returns make good reasons for this. If we look at the numbers, as per a report, the R&amp;D returns for twelve large-cap biopharma companies have decreased to 1.9% in 2018 from 10.1% in 2010.\u00a0 In [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":14289,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2710],"tags":[2866,1148,2142,2645,1149,2909,2905,2910,2908,2907,2906],"ppma_author":[3727],"class_list":["post-14288","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-healthcare-testing","tag-healthcare-applications-testing","tag-healthcare-domain-testing","tag-healthcare-it-software-testing","tag-healthcare-qa","tag-healthcare-software-testing","tag-lifesciences-software-testing-center-of-excellence","tag-pharma-testing-coe","tag-pharmaceuticals-tcoe","tag-pharmaceuticals-testing-coe","tag-software-testing-for-pharma-industry","tag-testing-services-for-pharmaceuticals-industry"],"authors":[{"term_id":3727,"user_id":20,"is_guest":0,"slug":"cigniti","display_name":"About Cigniti (A Coforge Company)","avatar_url":{"url":"https:\/\/coforge.site\/cigniti\/blog\/wp-content\/uploads\/2024\/10\/Coforge-blog-Logo.png","url2x":"https:\/\/coforge.site\/cigniti\/blog\/wp-content\/uploads\/2024\/10\/Coforge-blog-Logo.png"},"author_category":"","user_url":"https:\/\/www.cigniti.com\/","last_name":"(A Coforge Company)","first_name":"About Cigniti","job_title":"","description":"Cigniti Technologies Limited, a Coforge company, is the world\u2019s leading AI &amp; IP-led Digital Assurance and Digital Engineering services provider. Headquartered in Hyderabad, India, Cigniti\u2019s 4200+ employees help Fortune 500 &amp; Global 2000 enterprises across 25 countries accelerate their digital transformation journey across various stages of digital adoption and help them achieve market leadership by providing transformation services leveraging IP &amp; platform-led innovation with expertise across multiple verticals and domains.\r\n<br>\r\nLearn more about Cigniti at <a href=\"https:\/\/www.cigniti.com\/\">www.cigniti.com<\/a> and about Coforge at <a href=\"https:\/\/www.coforge.com\/\">www.coforge.com<\/a>."}],"_links":{"self":[{"href":"https:\/\/coforge.site\/cigniti\/blog\/wp-json\/wp\/v2\/posts\/14288","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/coforge.site\/cigniti\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/coforge.site\/cigniti\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/coforge.site\/cigniti\/blog\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/coforge.site\/cigniti\/blog\/wp-json\/wp\/v2\/comments?post=14288"}],"version-history":[{"count":0,"href":"https:\/\/coforge.site\/cigniti\/blog\/wp-json\/wp\/v2\/posts\/14288\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/coforge.site\/cigniti\/blog\/wp-json\/wp\/v2\/media\/14289"}],"wp:attachment":[{"href":"https:\/\/coforge.site\/cigniti\/blog\/wp-json\/wp\/v2\/media?parent=14288"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/coforge.site\/cigniti\/blog\/wp-json\/wp\/v2\/categories?post=14288"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/coforge.site\/cigniti\/blog\/wp-json\/wp\/v2\/tags?post=14288"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/coforge.site\/cigniti\/blog\/wp-json\/wp\/v2\/ppma_author?post=14288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}