{"id":14561,"date":"2020-04-14T20:18:18","date_gmt":"2020-04-14T14:48:18","guid":{"rendered":"https:\/\/coforge.site\/cigniti\/blog\/?p=14561"},"modified":"2020-05-18T19:40:06","modified_gmt":"2020-05-18T14:10:06","slug":"digital-ecommerce-retail-software-testing","status":"publish","type":"post","link":"https:\/\/coforge.site\/cigniti\/blog\/digital-ecommerce-retail-software-testing\/","title":{"rendered":"How Retail should deal with the looming uncertainty"},"content":{"rendered":"<p><span data-contrast=\"auto\">Long before a novel virus disrupted our everyday lives and, in a way, forced us to adapt to a new way of living, there were talks about the \u2018Retail apocalypse\u2019. Over the past couple of years, store closures have happened faster than store openings, while the overall foot traffic in malls and physical shops continues to decrease. However, this decrease in the customers visiting the brick-and-mortar stores has corresponded with an increase in online sales. If we look at the numbers, the overall sales have\u00a0<\/span><span data-contrast=\"auto\">amplified<\/span><span data-contrast=\"auto\">\u00a0despite the store closures.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200,&quot;335559740&quot;:360}\" data-wac-het=\"1\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">With the COVID-19 outbreak, the closing speed has accelerated &amp; the foot traffic has nosedived.\u00a0<\/span><span data-contrast=\"auto\">But,\u00a0this means that the \u2018digital retail ecosystem in making\u2019 will simply come to its conclusion much earlier than it was expected to. Omni-channel will no longer be an option, digital transformation will be inevitable. As people are wary of\u00a0<\/span><i><span data-contrast=\"auto\">touch<\/span><\/i><i><span data-contrast=\"auto\">ing<\/span><\/i><span data-contrast=\"auto\">\u00a0things or even coming in close contact with others, it is necessary that retailers step up their game according to the changing consumer behavior. As per a recent report, 58% of the people are likely to avoid public areas such as shopping malls amid the worsening outbreak.<\/span><span data-contrast=\"auto\">\u00a0Estimates<\/span><span data-contrast=\"auto\">\u00a0of sales volume through online grocery delivery in Beijing were reported to be two to three times as high as before the outbreak.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200,&quot;335559740&quot;:360}\" data-wac-het=\"1\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Gartner research has shown that more than 80% of retailers have or plan to implement AI solutions across\u00a0<\/span><span data-contrast=\"auto\">5<\/span><span data-contrast=\"auto\">\u00a0key merchandising processes by 2021: product development and selection; planning; buying; demand forecasting; and<\/span><span data-contrast=\"auto\">\u00a0allocation and replenishment to better deal with situations like the COVID-19 pandemic better. The analyst predicts that\u00a0<\/span><span data-contrast=\"auto\">Retailers that do<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">n<\/span><span data-contrast=\"auto\">o<\/span><span data-contrast=\"auto\">t renew their focus on utilizing their store portfolio and on providing compelling\u00a0<\/span><span data-contrast=\"auto\">unified<\/span><span data-contrast=\"auto\">\u00a0retail commerce consumer-facing\u00a0<\/span><span data-contrast=\"auto\">experiences<\/span><span data-contrast=\"auto\">\u00a0will continue to lose out. They also need to develop realistic and\u00a0<\/span><span data-contrast=\"auto\">benefit<\/span><span data-contrast=\"auto\">-adding use cases for AI and ML into their business operations for core supply chain planning, forecasting, inventory and merchandising functions.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200,&quot;335559740&quot;:360}\" data-wac-het=\"1\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">We are presenting some\u00a0<\/span><a href=\"https:\/\/www.cigniti.com\/industries\/retail\/?utm_source=blog&amp;utm_medium=hyperlink&amp;utm_campaign=retail\" class=\"broken_link\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">retail software solutions<\/span><\/a><span data-contrast=\"auto\">\u00a0that the industry should adopt to come out strong from this crisis and develop greater trust among the customers.<\/span><span data-contrast=\"auto\">\u00a0These solutions focus on how retailers\u00a0<\/span><span data-contrast=\"auto\">c<\/span><span data-contrast=\"auto\">an eliminate or minimize the need for human-to-human contact for ending the skepticism in their buyers.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200,&quot;335559740&quot;:360}\" data-wac-het=\"1\">\u00a0<\/span><\/p>\n<h3 style=\"line-height: 0px;\">Building an end-to-end contactless retail ecosystem<\/h3>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">RFID-integrated retail inventory management systems<\/span><\/b><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200,&quot;335559740&quot;:360}\" data-wac-het=\"1\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">By integrating the in-store products with RFID tags, the retailers can build a truly connected inventory, which would not require any physical contact.\u00a0<\/span><span data-contrast=\"auto\">RFID-tagged products can offer real-time insights about consumer behavior, helping the retailers understand the demand levels of a product so that they can stock up the inventory accordingly. At the same time, this would also enable the retailers to eliminate such products that are least on the popularity scale among the buyers.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:720,&quot;335559739&quot;:200,&quot;335559740&quot;:360}\" data-wac-het=\"1\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Artificial Intelligence &amp; Machine Learning solutions can play a crucial role here. If a consumer visits a store and would like to check out a product\u2019s ingredients or expiry date, they can do so by simply scanning it through an intelligent application on their phones that detects the product through the RFID tag and consequently pulls up all the relevant information that the user may like to know.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:720,&quot;335559739&quot;:200,&quot;335559740&quot;:360}\" data-wac-het=\"1\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">At the checkout counters, the cashier can simply scan the products with a fixed or hand-held RFID scanner\/reader to bill the customer with the right price. This way, no real touch happens between the customers and the store staff, thus, making the entire buying process comparatively risk-free.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:720,&quot;335559739&quot;:200,&quot;335559740&quot;:360}\" data-wac-het=\"1\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Contactless payment technology at the retail POS counter<\/span><\/b><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200,&quot;335559740&quot;:360}\" data-wac-het=\"1\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Contactless technology is equipped<\/span><span data-contrast=\"auto\">\u00a0with Near-Field Communication\u00a0<\/span><span data-contrast=\"auto\">(NFC) chips\u00a0<\/span><span data-contrast=\"auto\">that also utilized radio frequency identification for processing a payment. With advanced wearable devices, NFC-embedded smart phones, and latest payment technologies such as Apple Pay, Apple Card, and Google Pay, payments can be processed at a retail POS counter without any card\/cash exchanging hands between the cashier and the buyer.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:720,&quot;335559739&quot;:200,&quot;335559740&quot;:360}\" data-wac-het=\"1\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The\u00a0<\/span><a href=\"https:\/\/coforge.site\/cigniti\/blog\/contactless-payment-technology\/\"><span data-contrast=\"none\">contactless payment technology<\/span><\/a><span data-contrast=\"auto\">\u00a0is also known as \u2018tap-and-pay\u2019 method, which was expected to drive almost $190billion in sales by 2022. The expected numbers and predictions regarding potential revenues are uncertain\u00a0at the moment. However, given the present scenario, this technology will certainly see a boom.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:720,&quot;335559739&quot;:200,&quot;335559740&quot;:360}\" data-wac-het=\"1\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Virtual Reality &amp; Augmented Reality in Retail<\/span><\/b><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200,&quot;335559740&quot;:360}\" data-wac-het=\"1\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">There is no doubt that retailers who were offering\u00a0<\/span><a href=\"https:\/\/coforge.site\/cigniti\/blog\/omnichannel-retail-ecommerce-strategy\/\"><span data-contrast=\"none\">Omni<\/span><span data-contrast=\"none\">-channel shopping experience<\/span><\/a><span data-contrast=\"auto\">\u00a0to their customers before the pandemic, will have an upper hand in the po<\/span><span data-contrast=\"auto\">st-COVID world. By creating an\u00a0<\/span><span data-contrast=\"auto\">Omni<\/span><span data-contrast=\"auto\">-channel journey, retailers can deliver a consistent experience as consumers toggle between e-commerce &amp; brick-and-mortar shopping. When\u00a0the majority of\u00a0world population is staying at home, retailers who are able to deliver real-world experience to the customers through their mobile phones will gain a competitive edge in the present &amp; future retail\u00a0<\/span><span data-contrast=\"auto\">landscape. The data generated through AR\/VR offers insights on how products are selected, used, experienced, and maintained by the customers, enabling the retailers to gain a bird\u2019s-eye view of their customers across multiple channels.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:720,&quot;335559739&quot;:200,&quot;335559740&quot;:360}\" data-wac-het=\"1\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Strengthening ecommerce platforms<\/span><\/b><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200,&quot;335559740&quot;:360}\" data-wac-het=\"1\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">The\u00a0<\/span><span data-contrast=\"auto\">COVID-19 outbreak has<\/span><span data-contrast=\"auto\">\u00a0led to the inevitability of digital transformation<\/span><span data-contrast=\"auto\">\u00a0for organizations across the world.\u00a0<\/span><span data-contrast=\"auto\">Only those who have a digital presence will be able to survive when we enter the \u2018new normal\u2019 after everything settles down. At this time, when the supply chains are disrupted &amp; production lines halted, retailers should invest in accelerating their digital transformation journey &amp; achieving greater digital maturity. An\u00a0<\/span><a href=\"https:\/\/www.cigniti.com\/industries\/ecommerce\/?utm_source=blog&amp;utm_medium=hyperlink&amp;utm_campaign=ecommerce\" class=\"broken_link\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">ecommerce platform<\/span><\/a><span data-contrast=\"auto\">\u00a0will allow the retailers to minimize the impact of such future disruption &amp; uphold their sales numbers even in the absence of foot traffic to their physical stores.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:720,&quot;335559739&quot;:200,&quot;335559740&quot;:360}\" data-wac-het=\"1\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Deliveries through drones &amp; unmanned vehicles<\/span><\/b><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200,&quot;335559740&quot;:360}\" data-wac-het=\"1\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">As for every other industry, vertical, and sub-vertical, digital transformation is being accelerated for autonomous technology as well. Although there were ongoing trials for self-driving cars and delivery drones, we still had a long way to go before they would become a norm. In the middle of such a global health crisis when the safety is the utmost priority, autonomous drones and unmanned vehicles can come handy in facilitating uninterrupted delivery. In fact, such unmanned vehicles can also be used to re-invigorate the supply chain. This would help in dealing with the shortage of delivery staff in a faster and efficient way.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:720,&quot;335559739&quot;:200,&quot;335559740&quot;:360}\" data-wac-het=\"1\">\u00a0<\/span><\/p>\n<h3 style=\"line-height: 0px;\">Assuring the resilience of a contactless retail ecosystem<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200,&quot;335559740&quot;:360}\" data-wac-het=\"1\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">There is a heavy cloud of uncertainty looming over every industry, leaving most to prediction about when will everything resume to its prior conditions.\u00a0<\/span><span data-contrast=\"auto\">An uncertainty can have a bearing on cons<\/span><span data-contrast=\"auto\">umer spending patterns, and any d<\/span><span data-contrast=\"auto\">eterioratio<\/span><span data-contrast=\"auto\">n in the outbreak can significantly<\/span><span data-contrast=\"auto\">\u00a0disrupt consumer buying behavior.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">But as they say, never let a crisis go to waste. It is time for retailers to brace themselves &amp; work towards achieving the long impending digital maturity, supported by robust quality assurance &amp; retail software testing solutions to guarantee utmost effectiveness.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200,&quot;335559740&quot;:360}\" data-wac-het=\"1\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Cigniti\u2019s\u00a0experience in Retail Testing has enabled multi-channel retailers transform their businesses through a quality-optimized, results-driven strategy, leveraging an unbiased quality engineering approach, customized retail testing frameworks &amp; solutions, and a strong domain expertise. Our end-to-end testing processes for retail industry assist individual &amp; large chain retailers in assuring quality across\u00a0<\/span><span data-contrast=\"auto\">their enterprise apps &amp; support their initiatives of enterprise re-platform\/upgrade\/migration\/set-up of complex integration between latest CRM, OMS, WMS, Cloud, Mobile, &amp; Web apps. With a robust IP,\u00a0BlueSwan, Cigniti is enabling \u2018zero-touch\u2019 technology for global organizations.\u00a0<\/span><a href=\"https:\/\/www.cigniti.com\/contact-us\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Schedule a discussion<\/span><\/a><span data-contrast=\"auto\">\u00a0with our experts &amp; navigate your organization out of this crisis successfully.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Long before a novel virus disrupted our everyday lives and, in a way, forced us to adapt to a new way of living, there were talks about the \u2018Retail apocalypse\u2019. Over the past couple of years, store closures have happened faster than store openings, while the overall foot traffic in malls and physical shops continues [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":14562,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[744,3101,38],"tags":[2980,2286,2048,2981,2977,2618,3049,2976,2130,3050,382,2615,2978,2979],"ppma_author":[3727],"class_list":["post-14561","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail","category-covid-19","category-software-testing","tag-pos-quality-assurance","tag-pos-testing","tag-retail-application-testing","tag-retail-domain-testing","tag-retail-pos-software-testing","tag-retail-quality-assurance","tag-retail-software-solutions","tag-retail-software-testing-provider","tag-retail-software-testing-services","tag-retail-test-automation","tag-retail-testing","tag-software-testing-for-retail-industry","tag-test-point-of-sale-pos-system","tag-testing-of-a-point-of-sale-application"],"authors":[{"term_id":3727,"user_id":20,"is_guest":0,"slug":"cigniti","display_name":"About Cigniti (A Coforge Company)","avatar_url":{"url":"https:\/\/coforge.site\/cigniti\/blog\/wp-content\/uploads\/2024\/10\/Coforge-blog-Logo.png","url2x":"https:\/\/coforge.site\/cigniti\/blog\/wp-content\/uploads\/2024\/10\/Coforge-blog-Logo.png"},"author_category":"","user_url":"https:\/\/www.cigniti.com\/","last_name":"(A Coforge Company)","first_name":"About Cigniti","job_title":"","description":"Cigniti Technologies Limited, a Coforge company, is the world\u2019s leading AI &amp; IP-led Digital Assurance and Digital Engineering services provider. Headquartered in Hyderabad, India, Cigniti\u2019s 4200+ employees help Fortune 500 &amp; Global 2000 enterprises across 25 countries accelerate their digital transformation journey across various stages of digital adoption and help them achieve market leadership by providing transformation services leveraging IP &amp; platform-led innovation with expertise across multiple verticals and domains.\r\n<br>\r\nLearn more about Cigniti at <a href=\"https:\/\/www.cigniti.com\/\">www.cigniti.com<\/a> and about Coforge at <a href=\"https:\/\/www.coforge.com\/\">www.coforge.com<\/a>."}],"_links":{"self":[{"href":"https:\/\/coforge.site\/cigniti\/blog\/wp-json\/wp\/v2\/posts\/14561","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/coforge.site\/cigniti\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/coforge.site\/cigniti\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/coforge.site\/cigniti\/blog\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/coforge.site\/cigniti\/blog\/wp-json\/wp\/v2\/comments?post=14561"}],"version-history":[{"count":0,"href":"https:\/\/coforge.site\/cigniti\/blog\/wp-json\/wp\/v2\/posts\/14561\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/coforge.site\/cigniti\/blog\/wp-json\/wp\/v2\/media\/14562"}],"wp:attachment":[{"href":"https:\/\/coforge.site\/cigniti\/blog\/wp-json\/wp\/v2\/media?parent=14561"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/coforge.site\/cigniti\/blog\/wp-json\/wp\/v2\/categories?post=14561"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/coforge.site\/cigniti\/blog\/wp-json\/wp\/v2\/tags?post=14561"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/coforge.site\/cigniti\/blog\/wp-json\/wp\/v2\/ppma_author?post=14561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}