{"id":15946,"date":"2021-06-24T19:18:26","date_gmt":"2021-06-24T13:48:26","guid":{"rendered":"https:\/\/coforge.site\/cigniti\/blog\/?p=15946"},"modified":"2022-07-28T10:05:44","modified_gmt":"2022-07-28T04:35:44","slug":"pure-play-testing-quality-expertise","status":"publish","type":"post","link":"https:\/\/coforge.site\/cigniti\/blog\/pure-play-testing-quality-expertise\/","title":{"rendered":"Leverage Pure-Play testing approach for consistent quality and expertise"},"content":{"rendered":"<p><span data-contrast=\"auto\">Organizations are ready to outsource core skills to suppliers that can give them with the\u00a0competence\u00a0and direction they seek to manage evolving testing needs.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Decision-makers in this ecosystem use a hybrid strategy, relying on both specialist pure-play suppliers for customized knowledge and major\u00a0System\u00a0Integrators\u00a0(SIs)\u00a0for size and established ecosystems.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Functional testing services are often outsourced by businesses.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In recently conducted research by Forrester, an average of 60% of respondents said their organization planned to outsource traditional testing skills such as functional, compatibility, and performance testing to third-party providers when asked about their testing preferences.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">According to 81 percent of respondents, manual testing is also primarily outsourced.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Given their early phases, 56 percent of decision-makers, on the other hand, stated they would prefer to keep their testing automation and security testing in-house.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Companies want to use a hybrid approach, combining larger SIs with pure-play vendors for specialized activities.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">52 percent of firms will continue to employ an integrated approach of establishing in-house testing skills while engaging pure-play providers for specific functions during the next two years.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">However, in order to further understand the drivers for pure-play testing, 61 percent of respondents indicated their company is actively evaluating pure-play testing providers because of their expertise in software testing.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Pure-play testing services, according to two-thirds of respondents, help ensure consistent quality.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The ability to provide specialized testing assistance and coaching on the job, as well as overall governance for managing and monitoring a holistic picture of quality consistently across teams, is a strong motivator\u00a0for\u00a0utilizing\u00a0pure-play.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Larger SIs, on the other hand, have a role to play in the scale of their agile and DevOps services, according to one in every two decision-makers polled.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">To future-proof testing capabilities, companies should examine the unique capabilities that can be supplied by pure-play and SI testing vendors.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h4 aria-level=\"2\"><strong>Unique competence provided by Pure-Play testing vendors\u00a0<\/strong><\/h4>\n<p><span data-contrast=\"auto\">Software testing might be your most\u00a0valuable asset\u00a0in today&#8217;s frantic business climate, where speed is\u00a0demanded,\u00a0and accuracy is critical.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">However, not all businesses have the capacity in-house to meet these demands, which is why many are resorting to outsourcing.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">If you find the appropriate partner, outsourcing software testing can be critical to your success and growth.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">When it comes to selecting a\u00a0<\/span><a href=\"https:\/\/www.cigniti.com\/about-us\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">software testing company<\/span><\/a><span data-contrast=\"auto\">, there are many options to consider, and,\u00a0as with other commercial relationships, the relationship is important.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Working with a pure-play firm is more likely to result in close collaboration and a customized strategy.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A pure-play testing organization can be more responsive and adaptable, working with you on a one-on-one basis to create the right program\u2014rather than a one-size-fits-all approach.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Because they are smaller and more versatile, pure-play outsourced software testing organizations are more likely to be able to work seamlessly with your internal teams and integrate with your agile development process.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">You can also use flexibility to grow your staff during &#8220;crunch times&#8221; or hire an outsourced\u00a0software testing business on a regular basis to meet important deadlines.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">While outsourcing your testing software makes sense, employing a pure-play outsourced\u00a0software testing business enhances the possibilities even more.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Expertise, strong collaboration, and the focus that a pure-play team can provide improve the quality of your product. Furthermore, quality and focus result in cheaper costs and\u00a0a\u00a0faster time to\u00a0the\u00a0market.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h4 aria-level=\"2\"><strong>Top\u00a0Reasons to Hire a Software Testing Firm That Only Tests Software\u00a0<\/strong><\/h4>\n<p><span data-contrast=\"auto\">There are numerous benefits to hiring a pure-play software testing firm, but here are the top picks.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Flexibility<\/span><\/b><span data-contrast=\"auto\">\u00a0&#8211;\u00a0We&#8217;ve already covered the benefits of onshore outsourcing&#8217;s flexibility and adaptability, and the same can be said for pure-play software testing firms. Pure-play testing firms can respond swiftly to whatever clients require, whether it&#8217;s automation testing, manual testing, or a combination of the two.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Industry Expertise<\/span><\/b><span data-contrast=\"auto\">\u00a0&#8211;\u00a0Because a pure-play business focuses solely on software testing, they benefit from working with a diverse set of suppliers, systems, and tools, allowing them to build a knowledge base based on cross-platform and cross-industry experience. Pure-play software testing firms also have a thorough understanding of industry norms and regulations.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Software Quality<\/span><\/b><span data-contrast=\"auto\">\u00a0&#8211;\u00a0The importance of pure-play testing businesses in improving software quality cannot be overstated.\u00a0Pure-play testing groups have a broad understanding of how software functions. They are focused and objective when it comes to a variety of software systems and testing techniques. They have the knowledge and insight to ensure that software quality fulfils the client and users\u2019\u00a0expectations.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Lesser\u00a0Costs<\/span><\/b><span data-contrast=\"auto\">\u00a0&#8211;\u00a0Pure-play testers may focus on quality, requirement adherence, and scalability, allowing the customer to concentrate on operational growth. Testing cycles that cover both functional and non-functional performance will help to reduce failure rates and maintenance costs. A pure-play\u00a0<\/span><a href=\"https:\/\/www.cigniti.com\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">outsourced\u00a0software testing partner<\/span><\/a><span data-contrast=\"auto\">\u00a0will also reduce H.R. and recruitment issues, and less management equals fewer costs.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Speed\u00a0to Market<\/span><\/b><span data-contrast=\"auto\">\u00a0&#8211;\u00a0Of all the benefits listed above, speed to market is perhaps the most astounding. The integration of highly experienced and professional teams into projects from start to finish results in a fluid testing cycle, which means a faster turnaround and speed to market.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">While finding the proper partner to outsource your software testing may be unsettling at first, it will pay off in the end.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">When it comes to outsourcing a crucial business function, you want to work with a company that will take the time to learn about your organization.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Someone who is just as invested in the success of your endeavor as you are.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">On a day-to-day basis, a pure-play\u00a0software testing firm\u00a0is more likely to provide you\u00a0with\u00a0their undivided attention and prepare according to your business needs.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A pure-play firm not only provides flexibility and responsiveness, but it also has a better chance of easily integrating into your existing process and culture.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Pure-play testing has the potential to play a larger role in addressing the quality and agility required to meet business objectives.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">According to\u00a0<\/span><b><i><span data-contrast=\"auto\">Forrester<\/span><\/i><\/b><span data-contrast=\"auto\">, \u201c<\/span><b><i><span data-contrast=\"auto\">The focus on quality and speed\u00a0of\u00a0testing capabilities requires dedicated and catered expertise from their providers.\u00a0As a result, pure-play providers have the potential to play an important role in meeting these specialized testing needs<\/span><\/i><\/b><span data-contrast=\"auto\">.\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Ensure your business and IT management understand the critical role testing can play in tackling bigger digital priorities to compete for investment and attention against other IT priorities.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Prioritizing team structures that allow developers, testers, and business teams to collaborate helps ensure that priorities are aligned, and impact is represented and communicated.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Organizations must keep focusing on improving their\u00a0<\/span><a href=\"https:\/\/www.cigniti.com\/services\/continuous-testing-devops\/\" class=\"broken_link\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">continuous testing capabilities<\/span><\/a><span data-contrast=\"auto\">, and they must do it quickly.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">External vendors, such as\u00a0specialized\u00a0pure-play providers and larger SIs, can help companies leapfrog their continuous testing requirements in the correct way.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Pure-play testing providers have a particular role to play in solving these skill shortages with their models for devoted specialists and capabilities, as skills and subject matter expertise in testing require continual progress and investment.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h4><strong>Conclusion\u00a0<\/strong><\/h4>\n<p><span data-contrast=\"auto\">While pure-play providers are important for meeting particular quality assurance requirements, they also contribute significantly to improving the quality and agility of business output.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Cigniti, a pure-play testing service provider, has been positioned as a \u201cNiche Player\u201d in the Gartner Magic Quadrant.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">We believe Gartner\u2019s evaluation affirms and validates our ability to provide world-class testing services to clients across small to midsize to large enterprises, helping them succeed in their <a href=\"https:\/\/www.cigniti.com\/services\/digital-assurance-testing\/\" target=\"_blank\" rel=\"noopener\">Digital<\/a>, <a href=\"https:\/\/www.cigniti.com\/services\/agile-testing\/\" target=\"_blank\" rel=\"noopener\">Agile<\/a> and <a href=\"https:\/\/www.cigniti.com\/services\/devops-transformation\/\" target=\"_blank\" rel=\"noopener\">DevOps transformation initiatives<\/a>.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Being a global leader in independent\u202f<\/span><a href=\"https:\/\/www.cigniti.com\/services\/quality-engineering\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">quality engineering\u202fservices<\/span><\/a><span data-contrast=\"auto\">, Cigniti is a strong advocate of Quality Assurance and its implementation right from the early stages of the software lifecycle.\u202f<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">We\u202fencourage customer feedback and believe in including such feedback in\u202four\u202fbroader quality assurance approach. We take great measures to ensure that we are fully equipped with state-of-the-art services and have partnered with other experts that specialize in providing testing services.<\/span><a href=\"https:\/\/www.cigniti.com\/contact-us\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">\u202fTalk to us<\/span><\/a><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Organizations are ready to outsource core skills to suppliers that can give them with the\u00a0competence\u00a0and direction they seek to manage evolving testing needs.\u00a0\u00a0 Decision-makers in this ecosystem use a hybrid strategy, relying on both specialist pure-play suppliers for customized knowledge and major\u00a0System\u00a0Integrators\u00a0(SIs)\u00a0for size and established ecosystems.\u00a0 Functional testing services are often outsourced by businesses.\u00a0 In [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":15947,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[1172,3608,3609,2735,3606,3604,2890,2738,3611,2317,2318,3605,55,3607,3610,474],"ppma_author":[3727],"class_list":["post-15946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-software-testing","tag-independent-software-testing-services","tag-outsource-software-testing-company","tag-outsourced-software-testing-partner","tag-qa-company","tag-qa-outsourcing-services","tag-qa-testing-providers","tag-quality-assurance-approach","tag-quality-assurance-company","tag-software-quality-assurance-approach","tag-software-quality-assurance-company","tag-software-quality-assurance-services","tag-software-testing-approach","tag-software-testing-company","tag-software-testing-outsourcing-services","tag-software-testing-service-provider","tag-testing-services"],"authors":[{"term_id":3727,"user_id":20,"is_guest":0,"slug":"cigniti","display_name":"About Cigniti (A Coforge Company)","avatar_url":{"url":"https:\/\/coforge.site\/cigniti\/blog\/wp-content\/uploads\/2024\/10\/Coforge-blog-Logo.png","url2x":"https:\/\/coforge.site\/cigniti\/blog\/wp-content\/uploads\/2024\/10\/Coforge-blog-Logo.png"},"author_category":"","user_url":"https:\/\/www.cigniti.com\/","last_name":"(A Coforge Company)","first_name":"About Cigniti","job_title":"","description":"Cigniti Technologies Limited, a Coforge company, is the world\u2019s leading AI &amp; IP-led Digital Assurance and Digital Engineering services provider. Headquartered in Hyderabad, India, Cigniti\u2019s 4200+ employees help Fortune 500 &amp; Global 2000 enterprises across 25 countries accelerate their digital transformation journey across various stages of digital adoption and help them achieve market leadership by providing transformation services leveraging IP &amp; platform-led innovation with expertise across multiple verticals and domains.\r\n<br>\r\nLearn more about Cigniti at <a href=\"https:\/\/www.cigniti.com\/\">www.cigniti.com<\/a> and about Coforge at <a href=\"https:\/\/www.coforge.com\/\">www.coforge.com<\/a>."}],"_links":{"self":[{"href":"https:\/\/coforge.site\/cigniti\/blog\/wp-json\/wp\/v2\/posts\/15946","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/coforge.site\/cigniti\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/coforge.site\/cigniti\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/coforge.site\/cigniti\/blog\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/coforge.site\/cigniti\/blog\/wp-json\/wp\/v2\/comments?post=15946"}],"version-history":[{"count":0,"href":"https:\/\/coforge.site\/cigniti\/blog\/wp-json\/wp\/v2\/posts\/15946\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/coforge.site\/cigniti\/blog\/wp-json\/wp\/v2\/media\/15947"}],"wp:attachment":[{"href":"https:\/\/coforge.site\/cigniti\/blog\/wp-json\/wp\/v2\/media?parent=15946"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/coforge.site\/cigniti\/blog\/wp-json\/wp\/v2\/categories?post=15946"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/coforge.site\/cigniti\/blog\/wp-json\/wp\/v2\/tags?post=15946"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/coforge.site\/cigniti\/blog\/wp-json\/wp\/v2\/ppma_author?post=15946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}