{"id":16353,"date":"2021-08-16T19:48:51","date_gmt":"2021-08-16T14:18:51","guid":{"rendered":"https:\/\/coforge.site\/cigniti\/blog\/?p=16353"},"modified":"2021-08-16T21:22:49","modified_gmt":"2021-08-16T15:52:49","slug":"5g-assurance-bandwidth-low-latency","status":"publish","type":"post","link":"https:\/\/coforge.site\/cigniti\/blog\/5g-assurance-bandwidth-low-latency\/","title":{"rendered":"5G is coming &#8211; lead or leap, but you can\u2019t lag!"},"content":{"rendered":"<p><span data-contrast=\"auto\">To think, there used\u00a0to be a day when companies made a conscious decision\u00a0as to whether they wanted to be an emboldened technology leader\u00a0or take a more passive \u201cwait and see\u201d\u00a0approach.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">And there was validity to\u00a0both mindsets.\u00a0The first\u00a0meant taking on\u00a0sometimes significant\u00a0risk\u00a0but with a huge upside, the latter\u00a0meant\u00a0having access to the learnings,\u00a0the\u00a0successes,\u00a0and\u00a0failures of those that came before you.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">If we have learned nothing else from the last 18 months, those days\u00a0of choice\u00a0are gone:\u00a0embracing\u00a0technological\u00a0innovation\u00a0is no\u00a0longer an\u00a0option.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">To be competitive in the race, companies have no choice other than to strive to\u00a0embrace technology advances and translate\u00a0them\u00a0into competitive advantage within their\u00a0industries.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">5G\u00a0will be a tectonic shift,\u00a0and while most companies have the advantage that\u00a05G\u00a0is not right on top of them at this moment, when it does\u00a0come,\u00a0it will be fast and furious.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Which\u00a0presents an interesting dilemma for the modern enterprise \u2013\u00a0do they\u00a0get on board early while there is still uncertainty around the timing\u00a0of\u00a0critical mass adoption\u00a0(i.e., the point at which it will be integral\u00a0to their business\u2026\u00a0or to their customers)\u00a0or do they wait and see what it will mean for the business how they can best factor\u00a05G into their business and consumer applications?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Cigniti\u2019s\u00a0recent webinar\u00a0\u201c<\/span><a href=\"https:\/\/www.cigniti.com\/events\/assuring-customer-experience-in-the-age-of-5G\/\" class=\"broken_link\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Staying Ahead of Your Customer Experience in the Age of 5G<\/span><\/a><span data-contrast=\"auto\">\u201d just scratched the surface\u00a0of these critical decision points \u2013 along with many others \u2013 that\u00a0brought to light the many dimensions and considerations companies are going to face when\u00a0(and\u00a0I say when, not \u201cif\u201d) they define their strategy and approach for 5G.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">It was apparent after this roundtable discussion, that\u00a0it would be prudent for every organization to at least dip their toe in the water and start to think about\u00a05G and what it means to them\u00a0&#8211;\u00a0and if nothing else, start the dialog because more is going to change than just the ability to leverage high bandwidth, low latency networks.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">To further support this, I wanted to share some\u00a0very\u00a0intriguing talking points from this webinar:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">The focus of mobile app personalization will expand to the network, which has\u00a0traditionally been used as a delivery mechanism \u2013\u00a0essentially an application agnostic pipeline. However,\u00a0with\u00a0the introduction of 5G,\u00a0the network\u00a0will become\u00a0\u201capplication aware\u201d and this will be a radical change\u00a0that organizations will need to address\u00a0as the application and the network go\u00a0hand-in-hand.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">The changing nature of customer experience dimensions\u00a0\u2013 what used to\u00a0be a good experience now needs to transition into an incredible experience\u00a0to meet the heightened expectations of a well-educated customer base. People are going to want more\u00a0from their digital experience\u00a0as the multi-media experience will truly be in their hands.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">The ability\u00a0to predict the customer experience before it is even in the hands of the customer will become a necessary element of Digital Assurance\u00a0going forward\u00a0for organizations. This will create a challenge for many organizations as they struggle to adapt processes and put the right platforms and tools in place to support this predictive, analytical capability.\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">In this blog series,\u00a0we will cover a succession of topics around 5G with\u00a0a\u00a0specific focus on what it will mean for the customer experience and how the current\u00a0techniques and processes of assuring that customer experience are going to\u00a0change, in some cases drastically.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The upcoming series of 3 blogs would cover the following topics.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Quality of Experience \u2013\u00a0Measuring the new dimensions of the customer experience<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">5G will drive the innovation loop at breakneck speeds<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">The New Imperative\u00a0for Digital Assurance \u2013 Let\u2019s welcome 5G to the dance<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Our\u00a0intent is to bring to light many of the considerations that need to be factored\u00a0in\u00a0when considering your 5G strategy.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Yes,\u00a0your current app is most likely going to work just fine\u00a0on 5G \u2013 most \u201cover the top\u201d 4G\/LTE applications\u00a0will.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">But as always, there are some that\u00a0will either not work or will not work as intended.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The more important consideration is,\u00a0however, back to the theme of this blog: the leaders and the leapers are going to get ahead of the game\u00a0by dipping their toes\u00a0in the water early, evaluating\u00a0the potential of\u00a05G\u00a0for\u00a0their organization \u2013 everything from how it is architected, to how it is developed and tested, to how it is monitored\u00a0when it is deployed\u00a0en\u00a0masse in the hands of the end user\u00a0\u2013 we will begin to devise a strategy that evolves them to\u00a05G.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Others will wait, and wait, and wait\u2026until they are behind the eight ball. (If this sounds familiar,\u00a0you can think back to any seismic technology advancements over the last 30 years (the internet, the\u00a0iPhone, cloud, etc.) and how many organizations\u00a0either intentionally \u2013 through conscious decision \u2013 or unintentionally \u2013 through lack of action,\u00a0totally missed the early adopter opportunities and have been trying to catch up ever since.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">We look forward to you joining us for this blog series, and hope we can engage\u00a0you in\u00a0provocative thought, maybe, just maybe,\u00a0serve as a beacon of sorts to incite\u00a0early action in the planning for 5G!<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h4 aria-level=\"2\"><strong>Conclusion<\/strong><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h4>\n<p><span data-contrast=\"auto\">Customer expectations and demand for new digital services are already increasing at a rapid pace. With the\u00a0<\/span><a href=\"https:\/\/www.cigniti.com\/resource\/case-studies\/5g-network-test-automation-services\/\" class=\"broken_link\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">adoption of 5G<\/span><\/a><span data-contrast=\"auto\">, these expectations are only going to be magnified further. In response as companies start to adopt 5G as part of their digital delivery backbone, they are going to be challenged in optimizing for the plethora of possibilities that 5G has to offer. So whether it be enhanced video, telehealth, adaptive manufacturing, AR\/VR, gaming, consumer IoT services, connected vehicles, to name just a few, the pivot to the 5G paradigm will be significant as will the manner in which these new solutions are rolled out.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">While we\u2019ve covered the introduction, stay tuned for the upcoming blog series that will explore the different facets of 5G. Get in touch with our\u00a0<\/span><a href=\"https:\/\/www.cigniti.com\/industries\/communications\/\" class=\"broken_link\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">5G testing experts<\/span><\/a><span data-contrast=\"auto\">, they will help you provide a solution for your business and will demonstrate how to scale the quality of experience for 5G services.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>To think, there used\u00a0to be a day when companies made a conscious decision\u00a0as to whether they wanted to be an emboldened technology leader\u00a0or take a more passive \u201cwait and see\u201d\u00a0approach.\u00a0\u00a0 And there was validity to\u00a0both mindsets.\u00a0The first\u00a0meant taking on\u00a0sometimes significant\u00a0risk\u00a0but with a huge upside, the latter\u00a0meant\u00a0having access to the learnings,\u00a0the\u00a0successes,\u00a0and\u00a0failures of those that came before [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":16356,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3435,193],"tags":[],"ppma_author":[3769],"class_list":["post-16353","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-5g","category-digital-testing"],"authors":[{"term_id":3769,"user_id":51,"is_guest":0,"slug":"chrismanuel","display_name":"Chris Manuel","avatar_url":{"url":"https:\/\/coforge.site\/cigniti\/blog\/wp-content\/uploads\/chris-manuel.jpg","url2x":"https:\/\/coforge.site\/cigniti\/blog\/wp-content\/uploads\/chris-manuel.jpg"},"author_category":"","user_url":"","last_name":"Manuel","first_name":"Chris","job_title":"","description":"Chris leads Cigniti\u2019s Digital GTM focused on customer success in Digital Transformation and Assurance. He is an accomplished IT Services and Solutions executive with over 25 years of experience formulating IT strategy, providing advisory and consulting and \u201croll up the sleeves\u201d delivery. Chris has worked with many Fortunate 500 organizations \u2013 including 15 of the Fortunate 100 \u2013 across multiple industry verticals including Retail, CPG, Travel and Hospitality, and BFSI. He has an innate passion for helping organizations transform by leveraging digital, IT operation modernization, new agile ways of working and deploying software. 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